Competitor profile
Settlewise
Mid-market peer, closest direct comparison in buyer prompts.
settlewise.com17.1% share of voiceWins 4 tracked prompts
Their share of voice
0.8 pts17.1%
Yours is 14.2%
Their visibility score
68
Yours is 61
Their mention rate
52%
Yours is 38%
Demand on prompts they win
14,350
Across 4 tracked prompts
Side by side
Where they lead and where you do
| Measure | Harborflow | Settlewise | Leader |
|---|---|---|---|
| Share of voice | 14.2% | 17.1% | Settlewise |
| Visibility score | 61 | 68 | Settlewise |
| Mention rate | 38% | 52% | Settlewise |
| Citation rate | 22% | 35% | Settlewise |
| Avg position | #3.4 | #2.9 | Settlewise |
Why they win
- Comparison pages target our brand name directly
- Active in r/Accounting threads that Perplexity cites
- Transparent pricing page
Profile
- Domain
- settlewise.com
- Avg position
- #2.9
- Citation rate
- 35%
- Share trend
- 0.8 pts
Mention rate by engine
Them versus you on each engine
- ChatGPT — Settlewise55%
- ChatGPT — youYou41%
- Gemini — Settlewise49%
- Gemini — youYou34%
- Perplexity — Settlewise61%
- Perplexity — youYou44%
- Claude — Settlewise47%
- Claude — youYou29%
- Copilot — Settlewise38%
- Copilot — youYou24%
Sources that cite them
Open a source to see which prompts it feeds
- settlewise.com118Never mentions you
- reddit.com64Also mentions you
- g2.com59Also mentions you
- accountingtoday.com27Also mentions you
4 of the sources we track explicitly favour Settlewise in cited answers.
Prompts Settlewise wins
Buyer questions where this brand is recommended. The badge shows whether any engine named you at all in that answer.
| Buyer question | Stage | You | Why they win it | Volume |
|---|---|---|---|---|
| Best accounts payable automation software for mid-market companies | exploration | Not mentioned | We are absent from all four cited sources' mid-market lists. G2's grid places us in 'Niche' because of review volume, not capability. | 8,100 |
| Cheapest AP automation tools for a small finance team | comparison | Not mentioned | Direct evidence that the missing pricing page costs us inclusion — the engine names the reason. | 1,900 |
| Best Payline Ops alternatives for mid-market finance teams | comparison | Not mentioned | Settlewise's 'Payline Ops alternatives' page is cited in all three answers. | 2,600 |
| What ROI should we expect from AP automation in year one? | evaluation | Not mentioned | An ROI model with assumptions stated would be directly quotable; competitors' calculators are. | 1,750 |
How to contest this
The gap against Settlewise is concentrated in published pricing and community presence. The matching recommendations are already in your plan — see GEO recommendations.