Structured data
No Product or SoftwareApplication schema on product pages
Product pages carry Organization and WebPage schema only. No SoftwareApplication, Offer, FAQPage or AggregateRating markup is present anywhere on the site.
SeriousNeeds approvalMedium effortDetected Oct 28, 2026
Implementation status
Move this issue through the workflow as work progresses.
- ✓Pending
- 2Needs approvalCurrent state
- 3In progress
- 4Verification required
- 5Completed
Why it matters for AI answers
Gemini shows a measurable preference for pages with Product and FAQ schema; it is the engine where we are weakest. Structured facts are what let an engine state a feature as fact rather than hedge.
Suggested solution
What to change, specifically
Add SoftwareApplication schema with featureList and offers to each product page, and FAQPage markup to the 9 pages that already have Q&A sections.
Planned as
Add SoftwareApplication and FAQPage schema to product pages — modelled at +6 visibility points, owned by Tom Brennan.
Prompts this issue holds back
9,400 monthly searches affected
- Best accounts payable automation software for mid-market companies8,100 monthly searches · usually won by Payline Ops
- AP automation with multi-entity approval workflows1,300 monthly searches · usually won by Nexora Pay
Issue detail
- Issue id
- a-05
- Category
- Structured data
- Severity
- Serious
- Affected page
- /product/* (14 pages)
- Pages affected
- 14
- Effort
- Medium effort
- Detected
- Oct 28, 2026