GEO recommendations
Harborflow · 240 prompts tracked · 5 engines
Technical improvements

Add SoftwareApplication and FAQPage schema to product pages

Add SoftwareApplication schema with featureList and offers to 14 product pages; FAQPage markup to the 9 pages with Q&A.

Back to planOpen content brief
High priorityNeeds approvalMedium effort+6 pts modelledOwner: Tom Brennan

Implementation workflow

Approve, start, verify or pause. The state shown here is what the rest of the dashboard reads.

  1. ✓
    Pending
  2. 2
    Needs approval
    Current state
  3. 3
    In progress
  4. 4
    Verification required
  5. 5
    Completed
Not started yet.
Modelled impact
+6 pts
Visibility score over 90 days
Prompts affected
2
9,400 monthly searches
Effort
Medium
Owned by Tom Brennan
Linked content
1
Briefs ready in the content workspace

Problem identified

No Product, SoftwareApplication, Offer, FAQPage or AggregateRating markup exists anywhere on the site.

Why it matters

Gemini is our weakest engine and the one that most favours structured pages. Schema is what lets an engine state a capability as fact instead of hedging.

Expected benefit

Modelled at +6 points, concentrated on Gemini, plus better feature-level matching on exploration prompts.

Recommended action

Steps in the order they should happen

Add SoftwareApplication schema with featureList and offers to 14 product pages; FAQPage markup to the 9 pages with Q&A.

  1. 1Define the schema template and featureList vocabulary
  2. 2Implement via the CMS component so new pages inherit it
  3. 3Validate every page in the Rich Results test
  4. 4Re-run the site audit to confirm coverage

Evidence from the engines

Analyst notes captured on the affected prompts during the last run

Best accounts payable automation software for mid-market companiesNot mentioned
We are absent from all four cited sources' mid-market lists. G2's grid places us in 'Niche' because of review volume, not capability.
chatgpt · analyst note
AP automation with multi-entity approval workflowsNot mentioned
Capability parity exists but is undocumented on our site — nothing for an engine to cite.
chatgpt · analyst note

Recommendation detail

Id
r-05
Area
Technical improvements
Priority
High priority
Impact
+6 pts
Effort
Medium effort
Owner
Tom Brennan
Started
—
Completed
—

Audit issue behind this

No Product or SoftwareApplication schema on product pages
SeriousNeeds approval

/product/* (14 pages)

Prompts this unlocks

Content briefs